THE DOUBLE DVD
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Content DVD

Rare movie excerpts and pictures illustrate the 12 innovation principles. Exclusive interviews with contemporary witnesses provide undiluted reports on the backgrounds of Porsche's success.

sample video principle 550


CONTENT DVD 1: Innovation Line

The Porsche innovation principles are illustrated, in part with exclusive archive material, in 12 episodes of about 10 minutes each. The episodes on the DVD summarize the structure of the principles in a manner easy to grasp and convey the background to the innovation strategies, even without the supplementary book.
View a sample video from the DVD here:

Overall length: 103 minutes
Audio: German with subtitles in German and English
Picture format: PAL 16:9

Extras: Panorama tour through the exhibition (PC & MAC)

»Porsche: DESIGN_MYTH_INNOVATION« in the Tabakfabrik (Tobacco Factory) in Linz, Austria, June 22, 2012 through January 6, 2013 – a special exhibition by the State of Upper Austria, curatorship and design by Michael Shamiyeh. To the Porsche Exhibition in Linz

sample video with contemporary witness Walter Röhrl


CONTENT DVD 2: Interviews with Contemporary Witnesses

Exclusive interviews with contemporary witnesses provide undiluted reports on the backgrounds of Porsche's success.

Overall length 245 minutes
Audio: German
Picture format: PAL 16:9

Wolfgang Porsche

Son of Ferry Porsche and grandson of Ferdinand Porsche.

Klaus Bischof

Director of Porsche's "Rolling Museum".

Walter Röhrl

Professional German rally driver and test driver for Porsche.

Sabine Schmitz

German racing driver and TV-host.

Hans Herrmann

Racing driver for Porsche and competitor at Le Mans and other long-distance races.

Willi Kauhsen

One of the most successful Porsche drivers of his time.

Hans Mezger

Former head of the Porsche motor sports division.

Norbert Singer

Porsche racing engineer. Awarded the "Spirit of Le Mans" prize.

Georg Ledert

Long-time head of advertising with Porsche.

Herbert Linge

Porsche racing driver and founder of the Porsche customer service network in the United States.

Heinz Rabe

Son of long-time Porsche chief designer Karl Rabe.

Peter Reimspiess

Son of long-time Porsche employee Franz Xaver Reimspiess.