PORSCHE DESIGN_MYTH_INNOVATION

The Porsche exhibition at the Tabakfabrik (Tobacco Factory) in Linz, Austria, from June 22, 2012 through January 6, 2013, explores the innovative force of Porsche. One focus is on its founder and genius, Prof. Dr. h.c. Ferdinand Porsche.

In ten stations along an unfolding viewing route, the Porsche innovation principles are juxtaposed with rare vehicles. This is in deliberate contrast to »yet another« chronological history of the persons and the enterprise that are Porsche.

The special exhibition, funded by the State of Upper Austria, airs rarely seen vehicles from the company's founding era in Gmünd, Kärnten, through to the present day; but also rare exhibits from Ferdinand Porsche's many years of work for the Austrian Lohner Works, Austro Daimler and Steyr. A comprehensive look at achievements of the pioneering era with Auto Union and Volkswagen rounds off the legacy of his extensive productivity.

Focus congresses are also taking place in the course of the exhibition. Contemporary witnesses and racing drivers have been invited to instill life into the exhibition with their winning cars.

The curator and designer of the exhibition is Michael Shamiyeh.

Porsche exhibition concept (german)
Porsche exhibition FAQs (german)
Porsche exhibition architecture (english)

Experience a glimpse of the Porsche exhibition.
On the double DVD you will find the complete tour (with 11 additional viewpoints) through the Porsche exhibition.

Exhibition Gallery

Impressions of the Porsche exhibition on view in Linz, Austria, from June 22, 2012 through January 6, 2013. The photos were kindly provided by Wolfgang Simlinger.